The rationale for this course centres around putting the client first in everything you do. In an increasingly competitive world, retaining clients is a smart business. It has been estimated that it costs five times more to get a new customer than to retain an existing one. You must have a client management strategy for retention and growth.

Clients expect their suppliers to become trusted advisers. This course shows how putting the client rather than services first can yield improved results in terms of client retention. It stresses the importance of having highly engaged employees and applying the best marketing and business development practices in a highly competitive and dynamic marketplace. This course will also introduce you to our unique ‘Client Management Model’ which has been designed to suit the specific needs of organisations.